The two ways to join
Every customer who joins does so in one of these two ways, and no other:
- On the phone. The customer calls Dent Magic at (406) 755-4112 about a repair. When the staff member opens the repair order and takes the customer's mobile number, they read the script below and wait for an answer.
- In person at the front counter. The customer comes to our shop at 2550 US HWY 2 East, Kalispell, MT 59901 for an estimate or to drop off their vehicle. When the staff member opens the repair order and takes the customer's mobile number, they read the same script and wait for an answer.
There is no web form, keyword, QR code, or paper form for this program. We never add a number from a purchased list, a referral, a lead vendor, an insurance company, or any other third party. A number is only texted after the customer has said yes to the script themselves.
Exactly what staff say
On both paths, the staff member reads this aloud, word for word:
"This is Dent Magic. Is it OK if we text you updates about your repair at this number? Msg and data rates may apply and message frequency varies. Reply HELP for help or STOP to opt out at any time. Our terms are at dentmagic.com/sms-terms."
The customer must answer yes. Silence, a pause, "maybe," or "just call me" is recorded as no, and that customer is contacted by phone only.
What the exchange sounds like
At the counter, a customer who agrees:
Staff: What's the best cell number for you?
Customer: 406-555-0148.
Staff: This is Dent Magic. Is it OK if we text you updates about your repair at this number? Msg and data rates may apply and message frequency varies. Reply HELP for help or STOP to opt out at any time. Our terms are at dentmagic.com/sms-terms.
Customer: Sure, that works.
Staff: Great. [clicks "They said yes"]
On the phone, a customer who declines:
Staff: This is Dent Magic. Is it OK if we text you updates about your repair at this number? Msg and data rates may apply and message frequency varies. Reply HELP for help or STOP to opt out at any time. Our terms are at dentmagic.com/sms-terms.
Customer: I'd rather you just call me.
Staff: No problem, we'll call you with updates. [clicks "They said no"; this number is never texted]
Where the answer is recorded
Staff record the answer in our repair-order system, on the customer's job. Until a yes is recorded, the screen shows Ask before texting with the script to read, and the system will not send a text to that number. This is the screen staff see before asking:
When the customer says yes, the record shows the number, whether it was given on the phone or at the counter, the staff member who asked, and the date and time:
A no is recorded the same way. If a customer later replies STOP, that is recorded too and the system blocks every further text to that number until they reply START.
The first message they receive
The first text to any number confirms the opt-in, names us and carries the full disclosures. It is sent automatically, before any update:
Examples of what we send after that:
- Dent Magic: parts for your 2022 Subaru Outback arrived and repairs are underway. We still expect it done Fri, Oct 24. Questions? Just reply here. Msg & data rates may apply. Msg frequency varies. Reply HELP for help, STOP to opt out.
- Dent Magic: your 2021 Toyota Tacoma is ready for pickup at 2550 US Hwy 2 E, Kalispell. We're open until 5:00 PM today. Reply STOP to opt out.
- Dent Magic: reminder, your drop-off for your 2019 Ford F-150 is tomorrow, Thu at 9:00 AM at 2550 US Hwy 2 E, Kalispell. Need a different time? Reply here. Reply STOP to opt out.
- Dent Magic: during repairs on your 2020 Honda CR-V we found a cracked bumper bracket. Your insurance has approved replacing it, which moves completion to Tue, Oct 27. Reply with any questions. Reply STOP to opt out.
- Dent Magic: thanks for your message. Your 2022 Subaru Outback is in paint today and on track for Friday. We'll text you as soon as it's ready. Reply STOP to opt out.
Required disclosures
- Who is texting: Dent Magic, an auto body and paintless dent repair shop in Kalispell, Montana.
- What we send: updates about a repair in progress (parts, schedule changes, approvals), appointment reminders, ready-for-pickup notices, and replies to the customer's own texts. No marketing or promotions.
- Message frequency: varies, usually two to six messages per repair.
- Cost: message and data rates may apply.
- Opting out: reply STOP at any time. Reply HELP for help, or call (406) 755-4112.
- Not a condition: agreeing to texts is never required to get a repair, and saying no changes nothing about the repair.
- Sharing: mobile numbers and SMS consent are never sold, rented, or shared with third parties or affiliates for marketing.
Full program terms: dentmagic.com/sms-terms
Privacy policy: dentmagic.com/privacy-policy
Questions
DM Company Holdings Management, LLC
2550 US HWY 2 East
Kalispell, MT 59901
(406) 755-4112 · Contact form